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| It's Alive! How Flash Animation Revives the Dead |
By
Miranda Larsen |
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Flash uses the same principle as Dr. Frankenstein, but without the awful smell and having to get your hands dirty. Instead of using body parts from the dead, flash uses mostly vector based graphics to bring your message to life. But, be careful. Too much flash and you can create a monster! Ardis can help you draw the line.
In today's market, it's becoming more and more important to catch people's attention quickly before they click away. Flash allows you to convey additional meanings to your message, more than just print or static images allow. Movement accentuates emotion, or can eliminate the need for emotion, depending on the purpose, allowing your message to be delivered to the consumer with less room for interpretation on their part. A mini-commercial for your website. If people read it, see it in action and hear it, they are more likely to remember it in the future.
People love entertainment. If you can entertain and educate people they will be more likely to desire your product and services. Consumers will be more likely to stay on your website to find out more if you can capture and intrigue them. Flash allows you to be funny, excited, determined and many other emotions, at the same time of showcasing what your company provides. This helps differentiate your business from all the others. Consumers are inundated with information that sounds and looks the same as the last guys. Flash gives you a chance to showcase what you do best, but you need a professional to do it.
Don't let Frankenstein scare your business off! There is a tendency for many inexperienced web designers to go flash crazy. Your audience can only look at one thing at a time. Too much flash confuses the consumer and makes your website difficult to navigate. If you overload them, or have flash that takes too long to upload, the consumer will click away and you may lose them for good. A professional graphic artist can design animation that accentuates the message, at the same time entertaining and educating the audience.
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