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How To Convert eBay Surfers Into Bidders!

By Arvinder Jeet Singh

Do you know the phrase "A Call To Action"? Well, using "A Call To Action" on your eBay Auction could help increase your sales almost immediately. As outlined in my book "eBay Marketing Wholesale SourcePak" having the right product, at the right price is crucial. But, what else can you do to entice those eBay surfers to become a bidder? Here is one key factor anyone can implement on their auctions to help increase their sales - it's called " A Call To Action!"

Some of you may be asking "What is "A Call To Action?" Well it's a simple phrase that you would add to your auction description. This phrase should tell your potential bidder what they should do next. I know what you’re thinking, "Don't they know what to do next?" But really, you do need to tell people what it is you expect them to do. You cannot depend on or assume that an auction surfer is automatically going to become a bidder without telling him/her what you want them to do. You need to come right out and tell them to buy. And why they should buy. Here are some examples of phrases you could use to entice that potential bidder to take action now and make a bid.

- Bid Now! Save Money!

- Buy Now and Save on Shipping!

- Bid Now! Don't Miss This Incredible Deal!

- Buy Now! Quantities are Limited!

- Bid Now! One Of A Kind!

- Bid Now! Collector’s Item!

You get the idea. If you have what that surfer is looking for any of the above phrases will entice him/her to make a bid now. And this method is not something new. Retail stores have been using this for years. You know any of the big sales where the advertisement says something like "And don't wait, Quantities are Limited!" This method is time tested. Some experts report you can increase your sales by 50% simply by telling those who are just surfing your auction page what you want them to do.

You can also use more than one call to action. And use them for different reasons in your auction. Say you use one of the above. Bid Now! One of a Kind! But what if this surfer is not interested in this item for auction. Well, don't let him/her leave without inviting him/her to view your other auctions. Say something like "If you don't see what you are looking for here - please visit my other auctions" and create a link to your other auctions, possibly your "me page" which lists all the auctions you have running.

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