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| Online Directories The Future For Effective Business Listings |
By
Kemps publishing |
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The next time a new telephone or business directory drops onto your doormat, have a look at how thick it is. Our bet is that it’ll be half the size of the last one, and getting thinner by the day.
Cast your mind back to the last time you needed to find a business, product or service. Did you dust off the phone book? Or did you jump on your PC and fire up the internet browser? The fact is that the print business directory has been in steady decline since the late nineties and it is a trend which is set to continue.
Research in 2005 by the British Market Research Bureau revealed that almost half of people, 48% to be exact, who were looking for products and services used business search engines or online business directories. This is compared to 43% of people who used traditional print directories and 9% who used telephone services.
Bear in mind that this was 3 years ago, and that the number of households with internet access in the UK has risen over 5% to just over 60% since then. This means that the number of people now using online business directories is bound to be even higher.
Searchme4 is the UK’s premier online business directory. Its aim is simply to provide a platform for buyers to meet suppliers. With an up-to-the minute database of UK businesses, it guarantees only the most accurate data. This enables users to find exactly what they're looking for, quickly and effectively."
The continuing dominance of the internet and its impact on our everyday lives has meant that most businesses have found that it is cheaper and more effective to promote themselves online as opposed to more traditional and expensive offline methods.
Searchers have found that online business directories are the most effective and easy way to find the products and services that they are looking for.
Promotion through an online business directory such as Searchme4 helps you to increase your internet exposure and gives the opportunity to market yourself to a captive audience of millions, not just in the U.K, but also around the world.
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